DELACOUR advises owners of DIS/PLAY on sale to AKQA

Mergers & Acqusitions  Written on 01.09.2017

Digital agency AKQA, continues its European expansion by adding Denmark to its list of locations.

AKQA, which is present in over 20 countries globally, has joined forces with leading Danish digital agency, DIS/PLAY, by acquiring 75% of DIS/PLAY. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s clients include ECCO, Amnesty International and Vestas.

The new cooperation is a dream come true for DIS/PLAY. On the company website, CEO Steffen Blauenfeldt Otkjær describes the level of excitement “like Real Madrid signing you to play in the Champions League. On a team with some of the most talented people in the digital industry. Naturally, we’re incredibly excited about the opportunities this will create for our clients and team.” DIS/PLAY have indeed joined the major league now, as AKQA’s list of customers includes huge influential companies, such as Google, Nike, Virgin Atlantic, Tag Heuer, BBC and Jamie Oliver.

In a press release, CEO of AKQA, Ajaz Ahmed, expresses the company’s long-time desire to be present in Denmark, which he describes as “one of the world’s most influential, beloved and respected nations”. This goal has now been accomplished through the cooperation with DIS/PLAY: “It has been a long held aspiration for AKQA to have a studio in Denmark, and thanks to our partnership with DIS/PLAY, that aspiration has become a reality. In the conversations that led to this partnership it quickly became apparent that DIS/PLAY’s ethos mirrors the values of AKQA”, says Ajaz Ahmed.

Led by partner and attorney Peter Bruun Nikolajsen, DELACOUR assisted the owners of DIS/PLAY throughout the sales process.

AKQA is part of the WWP-group, a world leader in marketing communications, present in 112 countries with over 205,000 employees worldwide.